What is Conversion Optimisation and Why You Need It?
What is conversion optimisation? Every website or digital activity should have a goal. These could vary from getting someone to subscribe to a newsletter to driving hard sales and everything in between. A conversion happens when you get a person who clicks on your link to fulfill your goal. If, say, you wanted people to sign up for an online course you are offering, every person who signs up after visiting your website counts as a conversion. So, your conversion rate is the percentage of conversions per visitors you receive in a set amount of time. Depending on what it is, and how mission-critical it is, you should monitor your conversion rates regularly, maybe daily, weekly, or monthly ( ask us about our Business Intelligence (BI) platform to help you do this effortlessly ;). When considering conversions, we measure at different levels - micro and macro. Micros-conversions (or micro-goals) are steps or correlated actions that a user takes that c...